A cultural salon in the heart of Verona
In the heart of Piazza dei Signori, Caffè Dante Bistrot has created a format that reinvents the way to experience culture in the city: "Aperitivi d'Autore". The idea is as simple as it is effective — bringing writers, artists and intellectual figures to talk with audiences in a welcoming, informal setting, far from the usual circuits. Not a conference, not a formal presentation: a real conversation, to be enjoyed with a glass of wine in hand.
The events organised so far have already shown how well this approach works. When culture and hospitality meet, the result is an experience of genuine sharing, capable of attracting a curious and open-minded audience, including those who don't usually attend literary or cultural events. For those visiting Verona, it is also a precious opportunity to connect with the real life of the city, away from the most beaten tourist paths.
The next appointment is set for Wednesday 18 March 2026 at 6:00 pm, and the protagonist is Chiara Franchi, brand advisor with over twenty years of experience in the fashion and luxury world. Franchi is the author of Dritti al cuore. La scienza e la magia del personal branding (ROI Edizioni), a book that stands out from classic marketing handbooks for its at once intimate and strategic approach.
The starting point is an uncomfortable but illuminating question: who are you when you are off-stage? Starting from this reflection, the book — and the evening — explore how to build an authentic, recognisable identity, transforming your personal story into a true brand of value. A path that speaks not only to industry professionals, but to anyone wanting to better understand themselves and communicate it clearly to the world.
In conversation with Chiara Franchi will be Giorgia Rossi, economist and expert in social relations. A discussion that promises to be stimulating and accessible to all.
Admission is with a glass of wine at a cost of €10. Booking is recommended.
PS: are you looking for other interesting events? We recommend UP! The Real World of Peter Gabriel: a tribute to the great British artist, not to be missed!